Fresh branding that is both flexible and accessible.

Challenge

Build Coffee and Books is a South Side Chicago café and bookstore that uses food, books, and community space to foster connection, creativity, and collective power.

As Build Coffee + Books shifted its offerings, community role, and financial model, it needed a fresh brand—one that reflects its new mission as a community hub, works seamlessly across web and social, and is easy to update with limited creative resources.

Solution

A clear vision for a connected platform enabling seamless workflows and continuous data exchange, featuring:

  • Proactive customer recommendations

  • Real-time visibility into orders, delivery, and installation

  • Digital tools for service techs to boost onsite efficiency

  • Integrated performance, service, and lease data to maximize fleet uptime