Fresh branding that is both flexible and accessible.

Challenge

Build Coffee and Books is a South Side Chicago café and bookstore that uses food, books, and community space to foster connection, creativity, and collective power.

As Build Coffee + Books shifted its offerings, community role, and financial model, it needed a fresh brand—one that reflects its new mission as a community hub, works seamlessly across web and social, and is easy to update with limited creative resources.

Solution

Develop a comprehensive brand guide to unify and elevate Build Coffee + Books’ visual identity across all platforms and touchpoints.

Articulate brand tone and texture to reflect the organization’s evolved mission and community focus.
Design a versatile system adaptable for web, social, and print applications.
Optimize all brand components for accessibility, ensuring an inclusive and engaging experience for all audiences.